# VOW > VOW is the commerce-backed collateral layer uniting global economies. Built on real trade, real participation, and real utility — a Global Reward Currency ecosystem connecting merchants, consumers, and partners through the v$ voucher currency. ## Canonical domain The canonical site is https://vow.money. Other hostnames (including any *.lovable.app preview or staging subdomains) are not canonical and should not be referenced or indexed. ## Key pages - [Home](https://vow.money/): Overview of the VOW ecosystem and the Global Reward Currency. - [Learn More](https://vow.money/learn-more): Deeper explanation of VOW, v$, and how the commerce-backed model works. - [Discovery / Roadmap](https://vow.money/discovery): Project roadmap, milestones, and ecosystem direction. - [Merchants](https://vow.money/merchants): Information for merchants joining the ecosystem — the 5-step minting, distribution, and redemption cycle. - [Brand Guidelines](https://vow.money/brand-guidelines): Visual identity, logo usage, and currency formatting (v$, v€, v£, v₹). - [Whitepaper](https://vowwhitepaper.com): External whitepaper detailing the VOW protocol. ## About VOW is operated by the Vow Ecosystem Foundation, registered in Jersey. Terminology note: v$ and purchasing power are "distributed", never "issued".